The Top Diet Trends for 2014

I hate diets.  Okay, that's a lie.  I like learning about them.  

Truthfully speaking, we're all on "diets".  Webster defines the word "diet" as "the food or drink regularly consumed".  See.  We're all on diets. 

The thing is you can consume a healthful diet or a crappy one.  Why not go healthy?  It's much easier to take your medicine in the form of great food that is full of nutrients than it is to take expensive medicine in the form of pills in effort to treat some obesity-related illness.

Remember: it's easier to prevent disease than it is to treat it.  Think about that.  

Okay, on to the fun stuff.  What is on the nutritional experts radar this year?  Today's Dietitian surveyed more than 500 registered dietitians to find out and determined the 14 top diet trends for 2014.  Ancient grains like quinoa that will continue to be cool.  Woo-hoo.  

Quinoa salad

Here is a snippet of the top diet scoop you'll talking about, hearing about and eating in 2014: 

1. The no-wheat movement: consumers will continue to nix the wheat and adopt Paleo (the most Googled diet of 2013, btw), gluten-free or "wheat belly" diets in 2014. 
2. Add kale, coconut or chia seeds: throw it them in a smoothie.  You know we love this.  
3. Low fat no more: thank God.  Dietitians think that the "low fat diet" will be the least discussed in 2014. Low carb remains strong.  For the record, I got fat eating low fat. 
4. Fruits and veggies are the way to go: did we really need dietitians to tell us this?  You know my thoughts on the thing.  Go Mediterranean or go home. 

So, really, the "top diet trends" of 2014 aren't all that new.  It's still basic, common sense advice that our grandmothers gave us: eat your fruits and vegetables, hold off on the sugar, don't eat too much and get outside to play.  

Sounds like a good plan if you ask me!

Have a wonderful 2014!  Make it your best year yet.

The Biggest Diet News of 2013

I feel like diet news is nothing new.  We all know what we need to do, right?

• Eat real food: fruits, veggies, nuts, fish
• Avoid the fake stuff loaded with sugar, white flour and processed crap 
• Move more  

We know all this.  To paraphrase Nike: we just don't do it.

I'm right there with ya.  The season of holiday indulgence has left me with little extra muffin top and we're not even through Christmas!

Still there is always a new discovery or scientific data that might have us rethinking our approach to a healthful diet.

Health magazine (which is FABULOUS) profiled the "15 Biggest Diet and Weight Loss Stories of 2013."

Some of the Interesting Ones: 
Make sleep a major priority - Researchers at UT Southwestern Med Center determined that not enough sleep causes us to eat more and gain weight.  Think about it.  You just crave crap when you're sleep-deprived.

I am also hearing from more and more women that sleep is their "secret weapon" to staying beautiful.  {Shameless Plug Alert: Check out my new website TheBestBeautySecrets.com}.

Ditch the Diet Stuff - fake sweeteners might make you crave sugar even more.

Anti-inflammatory foods

Fight the Flame - focus on anti-inflammatory plant-based foods.  "Anti-inflammation is the key to disease protection, regardless of weight."  This is big news and might explain why some overweight adults remain healthy. What are anti-inflammatory foods?  All the stuff you think: fatty fish, dark leafy greens, berries, nuts.  Think colors of the rainbow.

The Takeaway
This is a great read if you're gearing up for "getting back on the wagon" in 2014.

I say, though, why wait?  Start now.

If you make plant-based foods a mainstay of your diet and indulge moderately (better said: when it's REALLY worth it) you can fit back into your skinny jeans on New Year's Eve....and won't have to start 2014 on a crash diet.

The best way to do this?  Adopt a Mediterranean approach to eating.  It works.

Why I'm a Working Mom Who Is NOT Guilty

Having gone through a wonderful professional transformation recently, I have had too many conversations to recount as to what my career change means for the time I spend with my daughter.

In short, now that I am working for myself, I have more control over my time.  My days and nights are not ruled by breaking news and sports schedules.  Unlike before, I am able to enjoy nights, holidays and weekends with her but I am busier than ever and loving it.

When I mention that to friends and colleagues they are shocked.

Thanksgiving 2013

"Didn't you want to spend more time with your daughter?" they ask.

"Sure, but I'm still working," I respond.

"Why?"

That simple question leads to lengthy discussions of career goals, working motherhood and choices.

Simply put, I enjoy working and love my "job".  Granted, having been a fulltime sportscaster for almost 20 years, I have had more fun on the job in one day than most people have throughout their careers.  Now that I am consulting for great clients like D&M Leasing and the Dallas Cowboys, the work is just as rewarding.

I am happiest when I am productive.  As a mother, I value the fact that I provide for my family and am setting an example for her.  The income I am able to contribute to our family enables us to travel and have experiences we wouldn't otherwise be able to enjoy.

I believe if more working mothers adopted this philosophy there would be less "guilt dialog".

Paris 2013

I am asked about feeling guilty.  Candidly, I haven't had an ounce.

Okay.  Check that.  It sucked when I had to miss her first birthday celebration in 2012 because a colleague called in sick and I had to work late on a Wednesday to do the 10pm news.  Sure, I missed the celebration that night but that weekend, we had an even better celebration that lasted two days.

Beyond that, there has been no guilt.  None.  In fact, I feel guilty when I am not working.  I want my daughter to realize that anyone, man or woman, can accomplish his or her goals through perseverance, hard work and dedication.  I want her to realize that she can achieve what she wants by working for it.  Trust me, I'm a testament to it.  Can you imagine the shock in 1992 when I told my parents I wanted to study to be a sportscaster?  Blank stares.

That's not to say working for an employer or running a business is right for every parent.  I have many friends who are fulfilled being at home fulltime, running their households and taking care of their families.  It works for them and that's fabulous.

The concept, though, of every working parent, particularly mothers, sitting at the office and saddled with guilt is false. There are plenty of us who are content balancing the challenges and rewards of working, being a parent AND taking time for ourselves.

We are out there.

And loving every minute of it.

People Your Age Are on Instagram?!?!? Yes, We Are.

"People your age are on Instagram?!?!?!" asked the 13-year in front of me.

"How old do you think I am?" I asked a bit too aggressively, fighting my reporter's urge to raise me voice another decibel.

"I'm just kidding," I awkwardly said trying to soften the exchange.

She couldn't imagine someone my age (ugh) taking selfies.  I would argue that my approach to Instagram goes beyond the selfie or picture of my latest manicure but a recent review of my profile might prove otherwise.

I digress.

People my age ARE on Instagram

I was speaking to a group of smart 8th graders at a local middle school for Career Day.  My focus was TV/Print/Radio/Web and the opportunities that the evolving media industry presents.

Some of the entrepreneurial teens were already making a career for themselves blogging, posting videos on YouTube and earning advertising revenue for their efforts.

Even more interesting was their social media habits. I asked the approximately 90 students about their social media consumption.  Across the board, they were on Twitter, Instagram and Snapchat.

When I asked them about Facebook.  Crickets.

A small sample size, yes, but my informal poll reiterates what experts are finding in much more scientific studies. Twitter is a young person's game and Facebook is for people, um, my age.  

Facebook acknowledged as much in their recent earnings report that it was seeing a "decrease in daily users, specifically among teens."

A recent study from comScore illustrates this.

The numbers are even more interesting when you look at the mobile usage numbers. 

Twitter has a larger share of younger users up to the age of about 24.

Teens and young people are also going messenger app crazy.  Platforms like WhatsApp, KakaoTalk and WeChat are gaining ground.

Scared yet?

Why Should You and Your Business Care? 
You know you need to be in the social media game, right?  You know you need to be Tweeting about product launches, sharing news germane to your industry and more, right?  You understand that your social media efforts are, many times, the first line of communication with your target customer, yes?

Well now you gotta really be in the game to connect with those tweens, teens and young professionals.

Scared now?

Don't be.  First and foremost you need to be where your customers are.  What demographic does your business focus on and appeal to?  That needs to be your main focus.

Does your business cater to women 35 and older, then Facebook and LinkedIn might be better suited for your content marketing campaign.  Trying to connect with kids?  Get on Twitter.

Confused by where to go to reach your target audience?  Don't be.  The team at That Sports Girl Media can help. We know how to talk to people, we know where they hang out and we know how to create a message that resonates with them.

We also won't waste your time or money creating a campaign on a platform that your key consumer isn't using.

Contact That Sports Girl Media to find out how we can ease your communication pain so you can focus on your business.

Take the Pain Out of Home Juicing with This Easy Trick

Before juice bars became the 2013 version of the cupcake and yogurt shop boom, I was quite the home juicer. From kale blends and green lemonade to pineapple mint juice and a grape lemon medley, I could have opened my own juice bar with all the mixing I was doing.

Green Lemonade

Why did I stop doing it so religiously?  For one, the ubiquity of juice bars and offerings from Whole Foods made the process easier.  Mainly, I hated the beating of cleaning my Breville Juice Extractor.  It sounds lazy but cleaning the pulp out of the feeder chute and the blade is a pain.  The leftover pulp in the pulp collector can sometimes attract fruit flies if the weather is warm.  It's just a whip.

One way to ease the pain is to place a grocery store produce bag in the pulp collector.  This makes cleaning this portion of the juicer a breeze, serves as a great way to recycle those bags and collects the majority of the pulp in a bag that can be tied shut so it doesn't attract fruit flies.  The video illustrates how to use the bag.

You still have to clean the blade, which can be a challenge, but it makes one step of the process easier.

Looking for homemade juice ideas?  Try this one:

• One bunch of kale - this provides vitamins A, C and K
• One half a pear - vitamins A, B1, B2, C, E, folate and niacin
• One entire celery heart, think about 6 stalks with leaves and all - this provides a bevy of vitamins B1, B2, and B6

That mixtures yields this tasty green juice:

YUM! 

What I Am Thankful for Today and Every Day

We all have different reasons for being thankful this Thanksgiving holiday.  Trolling my social media feeds has been a treat and inspiration as friends are expressing their gratitude for life changes, career moves and more.

In the spirit of the season, here are a few things for which I am thankful.  Not just today but every day.

Thanksgiving morning in Punta Mita, Mexico

• I thankful for every day I wake up and am excited about the opportunities it presents. Having made quite the career change over the last two months, I am challenged and energized by my new endeavor.  I am also overwhelmed by the encouragement and support I receive from strangers, former viewers and friends every single day.  It's humbling.  Seriously, a FedEx driver brought me to tears on Tuesday with her kind words. 
• I am thankful for my health.  I truly believe if you don't have good health, you don't have anything.  No amount of money or status can compensate for poor health.  I appreciate the fact I take responsibility for it and don't blame anyone else for weight gain, back pain or the like.  It's on me to improve it. Taking responsibility for your health is empowering. 

June 2013

• I am thankful for my daughter, her poopy diapers, her laugh, her snoring, her language development and curiosity.  Having a daughter is more fun than I ever thought it would be.  So many parents warned me about the work and drudgery that accompany having a child.  No one told me it would be so much fun. 
• I am thankful for my husband, his patience with me and the bizarre bodily noises that emanate from him at all hours of the night.  They're not pretty but they're him.  As much as we sometimes want to strangle our spouses, those of us who have the right one are lucky.  He has every reason to strangle me but hasn't.  Yet.  God bless him. 
• I am thankful for learning new technology.  Learning is fun.  Really.  

Hermes Les Amoureux de Paris 

• I am thankful for my obsession with Hermes scarves.  Collecting them has developed into a passion that I didn't know would bring me such joy.  Hunting for that vintage find is half the battle.  I am crushing on French-inspired scarves right now. 
• I am thankful that I am rarely happy with the status quo.  I am someone who is always looking to do better, do more and get more out of life.  Many times it bites me in the ass and I fear my ambition outweighs my talent but when that hard work pays off, it's magnificent. 
• I am thankful for The Mary Tyler Moore Show.  Genius TV that is still relevant today.  That and Veep make me laugh.  
• I am thankful for the failures in my life of which there have been many.  They're the best learning experiences.  

Casa Batllo, Barcelona

• I am thankful for my love of travel.  The misery of waiting in long lines at an airport and dealing with a cramped middle seat is alleviated by the magic of discovering a new city or revisiting a favorite one.  I'll never tire of Paris, Barcelona, New Orleans, Montecito or any of the wonderfully remote Mexican towns.  Just thinking about them get that travel bug going.  

Arc de Triomphe circa 1940-something

• I am thankful for the pictures my grandfather, George Mobley, took while he was stationed in Europe in the 1940's. The picture he took of the Arc de Triomphe is as timeless today as it was nearly a century ago.  I love the feeling of being in the same spot, taking a picture where he did.  He died in 1998.  My grandmother in 2001.  They had the travel bug, too. 

Childhood friends

• I am thankful for lifelong friends who are the same as they were in second grade and new friends who bring wonderfully fresh perspectives into my life.
• I am thankful for my wonderful, wacky diverse family.  
• I am thankful for you: readers on this blog and my social media family.  

Again, thank you.  I hope that whatever your Thanksgiving Day holds it's full of good food, good football, parades, good friends, family and whatever makes you happy.

Enjoy! 

What are you thankful for in your lives right now?

How to Bring a Breaking News Approach to Your Business

Launching a new product or service?  Calling a press conference to announce a new corporate initiative?  Have a celebrity in town to promote your company?  Is your industry convention introducing groundbreaking innovations?

All of that is news.  As a part of your overall event marketing strategy you need to treat it like a breaking news situation on relevant social media platforms to raise awareness for your brand.  Live-Tweet the details of the innovation.  Post photos to Instagram of the celebrity talking to the media and demonstrating your product.

This gets your company, product or service in the cultural conversation which raises awareness for your brand and will ultimately have a positive impact on your bottom line.

In Action 
Let's launch a hypothetical product: a new iPad case, that has a built-in stylus which prevents you from losing the pesky pen.  Here's a crash course in treating it as a breaking news situation with your original content.

Courtesy Target.com

Before the Event
A few days before the release, write a blog post "teasing" a new product launch.  Emphasize that it will solve one of mobile computing's biggest pains.  Share promotional posts with links back to the blog on all of your social media platforms.  This builds anticipation.

Your Facebook page will promote the news of the launch.  Your Twitter and Instagram feeds will ask "What's in this box and why will it change your iPad game?"  Both feeds will feature a photo with just a portion of the case, "teasing" your followers of what's to come.

At the Event
Twitter is the best vehicle during a breaking news situation and you should take advantage of that during your company's events.

Live-Tweet the news of the launch.  As it relates to our iPad case/stylus, you would Tweet the inspiration behind the product.  "54% of customers, including our CMO Gina Miller, complain of losing their stylus. #SaveYourStylus"  Tweet why this product will prevent that.  

Create a Twitter hashtag for your event incorporating the product name.  In this hypothetical case, #SaveYourStylus might work.  Create a giveaway offering the new case to a follower who uses #SaveYourStylus creatively in their Tweets.

Post gorgeous product photos to Instagram incorporating appropriate hashtags during the event.

After the Event
Produce a blog post, in the same vein as a news story detailing the Who, What, When, Where, Why & How of the event.  Include pictures.  Again, post to all the appropriate social media platforms.

The Takeaway
Social media is, more and more, becoming your first line of communication with new and existing customers.  You need an engaging content plan.  The thing is that it's not easy and it should not receive secondary treatment.

If you have a receptionist or busy account executive manning your Twitter feed or updating your company blog, your content plan won't receive the proper attention it deserves and will suffer in the process.

That Sports Girl Media is focused solely on raising your company's profile through original content.  We connect you with your core consumers, engage them in ways other content creators can't and share information with them that resonates and strengthens your brand.

We're news professionals. We know how to talk to people.  We also know how to use the news to help your business.  Contact That Sports Girl Media today to find out how we can ease your communication pain so you can focus on your business.